You Have to Be a Chuunibyou
If you’re not at least a little bit chuunibyou about what you’re doing, I don’t know how you’re gonna make it.
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Ways To “Support The Anime Industry,” Ranked
In this post, I’ll be ranking common ways to “support the anime industry” from least helpful to most helpful, from the perspective of a Western anime fan.
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Otaku Appeal Is A Marketing Advantage
In the coming years, brands that appeal to otaku will have a significant advantage over ones that don’t.
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How To Build The Next Major Mecha Franchise
Discounting the fact that we don’t judge any other genre that way: How do we build the next big mecha franchise?
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Eizouken & Business Dynamics – Hipster, Hacker, Hustler
2020’s Keep Your Hands Off Eizouken! provides an excellent (albeit fictional) case study of a classic business dynamic.
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Vtuber OPSEC Consultant? – Emerging Opportunity
As new business sectors expand, specialists start to become necessary.
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Western Otaku Need Their Own Economy
Western otaku are failing fundamentally at one of our core responsibilities: To take ownership of our subculture.
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Uma Musume: A Character Marketing Problem
What the Uma Musume creators and the owners of the horses need to understand is that fans reciprocate when brands support them.
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Crunchyroll: Sony’s Anime Market Takeover
At the tail end of 2020, Sony set out to purchase Crunchyroll. AT&T, Crunchyroll’s owners, wanted to shed debt, and Sony wants to dominate the anime space. It’s a match made in business heaven. The US government, however, has some questions.
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Why Tenga Is Launching A Sex Toy Into Space
Whether or not they end up making a space Tenga, they’re gonna be known as “the company that launched a sex toy into space.”
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