Ways To “Support The Anime Industry,” Ranked
In this post, I’ll be ranking common ways to “support the anime industry” from least helpful to most helpful, from the perspective of a Western anime fan.
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Otaku Appeal Is A Marketing Advantage
In the coming years, brands that appeal to otaku will have a significant advantage over ones that don’t.
Uma Musume: A Character Marketing Problem
What the Uma Musume creators and the owners of the horses need to understand is that fans reciprocate when brands support them.
Vtubers: Human Brands With Huge Potential
The Vtuber revolution is clearly here to stay. It’s fun, creative, and will no doubt make a lot of people a lot of money over time.
The Anime Industry CANNOT Rely On Overseas
Being reliant on revenue from overseas would put the anime industry at the mercy of other nations’ market forces.
Anime Brand Mascots Turn Customers Into Fans
An effective mascot character becomes the best brand ambassador a company could ask for by becoming a household name in and of themselves.
I Don’t “Support” The Anime Industry (And Neither Should You)
I probably own well over $3000 worth of anime figures. I didn’t buy them because I wanted to “support” anyone.
Why Doesn’t Crunchyroll Pay Translators Less?
We all know that Crunchyroll pays its translators a pittance to translate anime for their subtitles. The oft-cited rate is $80 per episode. A video by Canipa recently detailed the history behind this paradigm. It goes back to the late 2000s, when Crunchyroll was making its transition to legitimacy. Ken Hoinsky, and his company MX …
To Understand Anime, Understand Business First
If you want to understand anime, you need to understand business and marketing more than you need to understand film, or literary theory, or anything like that.