In this post, I’ll be ranking common ways to “support the anime industry” from least helpful to most helpful, from the perspective of a Western anime fan.
What the Uma Musume creators and the owners of the horses need to understand is that fans reciprocate when brands support them.
The Vtuber revolution is clearly here to stay. It’s fun, creative, and will no doubt make a lot of people a lot of money over time.
Sony is about to own the US anime market.
Being reliant on revenue from overseas would put the anime industry at the mercy of other nations’ market forces.
An effective mascot character becomes the best brand ambassador a company could ask for by becoming a household name in and of themselves.
I probably own well over $3000 worth of anime figures. I didn’t buy them because I wanted to “support” anyone.
We all know that Crunchyroll pays its translators a pittance to translate anime for their subtitles. The oft-cited rate is $80 per episode. A video by Canipa recently detailed the history behind this paradigm. It goes back to the late 2000s, when Crunchyroll was making its transition to legitimacy. Ken Hoinsky, and his company MX
If you want to understand anime, you need to understand business and marketing more than you need to understand film, or literary theory, or anything like that.