In this post, I’ll be ranking common ways to “support the anime industry” from least helpful to most helpful, from the perspective of a Western anime fan.
Ways To “Support The Anime Industry,” Ranked Read More »
In the coming years, brands that appeal to otaku will have a significant advantage over ones that don’t.
Otaku Appeal Is A Marketing Advantage Read More »
What the Uma Musume creators and the owners of the horses need to understand is that fans reciprocate when brands support them.
Uma Musume: A Character Marketing Problem Read More »
The Vtuber revolution is clearly here to stay. It’s fun, creative, and will no doubt make a lot of people a lot of money over time.
Vtubers: Human Brands With Huge Potential Read More »
Sony is about to own the US anime market.
Why Nobody But Sony Wanted Crunchyroll Read More »
Being reliant on revenue from overseas would put the anime industry at the mercy of other nations’ market forces.
The Anime Industry CANNOT Rely On Overseas Read More »
An effective mascot character becomes the best brand ambassador a company could ask for by becoming a household name in and of themselves.
Anime Brand Mascots Turn Customers Into Fans Read More »
I probably own well over $3000 worth of anime figures. I didn’t buy them because I wanted to “support” anyone.
I Don’t “Support” The Anime Industry (And Neither Should You) Read More »
We all know that Crunchyroll pays its translators a pittance to translate anime for their subtitles. The oft-cited rate is $80 per episode. A video by Canipa recently detailed the history behind this paradigm. It goes back to the late 2000s, when Crunchyroll was making its transition to legitimacy. Ken Hoinsky, and his company MX
Why Doesn’t Crunchyroll Pay Translators Less? Read More »
If you want to understand anime, you need to understand business and marketing more than you need to understand film, or literary theory, or anything like that.
To Understand Anime, Understand Business First Read More »