Skip to the content
Otaku Entrepreneur
Otaku Business and Finance
  • About
  • Blog
  • Community
  • Book
    • On Amazon
  • About
  • Blog
  • Community
  • Book
    • On Amazon

Category: Marketing

Otaku Appeal Is A Marketing Advantage

  • Post author By Otaku Entrepreneur
  • Post date February 1, 2022
  • No Comments on Otaku Appeal Is A Marketing Advantage

In the coming years, brands that appeal to otaku will have a significant advantage over ones that don’t. This will not be limited to Japan. It will be worldwide, but especially in the United States.

We’ve already seen this happen.

Read More

How To Build The Next Major Mecha Franchise

  • Post author By Otaku Entrepreneur
  • Post date January 9, 2022
  • No Comments on How To Build The Next Major Mecha Franchise

Mecha is dead, according to anime Youtube influencers who don’t watch mecha anime. Gundam and Macross certainly exist, but they’re decades old. Code Geass is nearly fifteen years old. Full Metal Panic nearing twenty.

Read More

Vtuber OPSEC Consultant? – Emerging Opportunity

  • Post author By Otaku Entrepreneur
  • Post date November 27, 2021
  • No Comments on Vtuber OPSEC Consultant? – Emerging Opportunity

Recently there was a situation regarding vtuber agency Vshojo. Someone was going around impersonating the company, sending fake recruitment material to get the personal info of vtubers in order to doxx and SWAT them.

Read More

Uma Musume: A Character Marketing Problem

  • Post author By Otaku Entrepreneur
  • Post date May 2, 2021
  • No Comments on Uma Musume: A Character Marketing Problem

Uma Musume is back. Following a nearly three year delay after the anime, the Uma Musume game is out. With it, the fanart has returned, along with a contentious policy.

Read More

Why Tenga Is Launching A Sex Toy Into Space

  • Post author By Otaku Entrepreneur
  • Post date February 5, 2021

Lonelier (or just hornier) fans might be familiar with Tenga. The infamous sex toy company has become ubiquitous in the culture. No doubt their marketing is a big reason why.

Read More

Vtubers: Human Brands With Huge Potential

  • Post author By Otaku Entrepreneur
  • Post date January 29, 2021
  • No Comments on Vtubers: Human Brands With Huge Potential

Vtubers represent an interesting paradigm shift. To some extent, they can be seen as an extension of idol culture. But on another level, they’re something new entirely.

Read More

The Company Behind The Top Anitube Creators

  • Post author By Otaku Entrepreneur
  • Post date October 22, 2020
  • No Comments on The Company Behind The Top Anitube Creators

 What do you do when you hit it big in Anitube?

You get invited to live and make content in Japan on a work visa.

Read More

Anime Brand Mascots Turn Customers Into Fans

  • Post author By Otaku Entrepreneur
  • Post date September 13, 2020
  • No Comments on Anime Brand Mascots Turn Customers Into Fans

We’re in a subculture where people literally proclaim that a brand is their “waifu.” Miku Hatsune is listed on 1,563 users’ waifu lists, according to mywaifulist.moe, a relatively niche website. Miku is a mascot character, meant to promote a brand a sell a product.

Read More

I Don’t “Support” The Anime Industry (And Neither Should You)

  • Post author By Otaku Entrepreneur
  • Post date August 17, 2020
  • 4 Comments on I Don’t “Support” The Anime Industry (And Neither Should You)

We say we should support the industry, but what does that mean?

The anime industry has a complex business model. Through it, we get anime, and we know there’s a studio involved somewhere, but there’s more that that.

Read More

The Western Anime Industry WILL Die

  • Post author By Otaku Entrepreneur
  • Post date August 2, 2020
  • 5 Comments on The Western Anime Industry WILL Die

It’s my belief that Crunchyroll and Funimation are heading for eventual disaster if they continue on the path they’ve been on.

Read More

Posts navigation

← Newer Posts1 2 Older Posts →
  • About
  • She’s Lost Control Media
  • Iyashikei

Copyright © 2022 She's Lost Control Media. All rights reserved.

To the top ↑ Up ↑