You Have to Be a Chuunibyou
If you’re not at least a little bit chuunibyou about what you’re doing, I don’t know how you’re gonna make it.
Ways To “Support The Anime Industry,” Ranked
In this post, I’ll be ranking common ways to “support the anime industry” from least helpful to most helpful, from the perspective of a Western anime fan.
Otaku Appeal Is A Marketing Advantage
In the coming years, brands that appeal to otaku will have a significant advantage over ones that don’t.
How To Build The Next Major Mecha Franchise
Discounting the fact that we don’t judge any other genre that way: How do we build the next big mecha franchise?
Eizouken & Business Dynamics – Hipster, Hacker, Hustler
2020’s Keep Your Hands Off Eizouken! provides an excellent (albeit fictional) case study of a classic business dynamic.
Vtuber OPSEC Consultant? – Emerging Opportunity
As new business sectors expand, specialists start to become necessary.
Western Otaku Need Their Own Economy
Western otaku are failing fundamentally at one of our core responsibilities: To take ownership of our subculture.
Uma Musume: A Character Marketing Problem
What the Uma Musume creators and the owners of the horses need to understand is that fans reciprocate when brands support them.
Crunchyroll: Sony’s Anime Market Takeover
At the tail end of 2020, Sony set out to purchase Crunchyroll. AT&T, Crunchyroll’s owners, wanted to shed debt, and Sony wants to dominate the anime space. It’s a match made in business heaven. The US government, however, has some questions.
Why Tenga Is Launching A Sex Toy Into Space
Whether or not they end up making a space Tenga, they’re gonna be known as “the company that launched a sex toy into space.”