Blog - Otaku Entrepreneur

Ways To “Support The Anime Industry,” Ranked

Post author By Otaku Entrepreneur
Post date February 22, 2022
No Comments on Ways To “Support The Anime Industry,” Ranked

In this post, I’ll be ranking common ways to “support the anime industry” from least helpful to most helpful, from the perspective of a Western anime fan.

I’m trying to make a point here.

Post author By Otaku Entrepreneur
Post date February 1, 2022
No Comments on Otaku Appeal Is A Marketing Advantage

In the coming years, brands that appeal to otaku will have a significant advantage over ones that don’t. This will not be limited to Japan. It will be worldwide, but especially in the United States.

We’ve already seen this happen.

Post author By Otaku Entrepreneur
Post date January 9, 2022
No Comments on How To Build The Next Major Mecha Franchise

Mecha is dead, according to anime Youtube influencers who don’t watch mecha anime. Gundam and Macross certainly exist, but they’re decades old. Code Geass is nearly fifteen years old. Full Metal Panic nearing twenty.

Post author By Otaku Entrepreneur
Post date December 18, 2021
No Comments on Eizouken & Business Dynamics – Hipster, Hacker, Hustler

2020’s Keep Your Hands Off Eizouken!, in addition to being a smart commentary on the Japanese animation industry as a whole, provides an excellent (albeit fictional) case study of a classic business dynamic.

Post author By Otaku Entrepreneur
Post date November 27, 2021
No Comments on Vtuber OPSEC Consultant? – Emerging Opportunity

Recently there was a situation regarding vtuber agency Vshojo. Someone was going around impersonating the company, sending fake recruitment material to get the personal info of vtubers in order to doxx and SWAT them.

Post author By Otaku Entrepreneur
Post date November 20, 2021
No Comments on Western Otaku Need Their Own Economy

Western otaku are failing fundamentally at one of our core responsibilities. We have a responsibility to take ownership of our subculture. Instead, we’ve consistently relied on outsiders to serve otaku culture fairly.

Post author By Otaku Entrepreneur
Post date May 2, 2021
No Comments on Uma Musume: A Character Marketing Problem

Uma Musume is back. Following a nearly three year delay after the anime, the Uma Musume game is out. With it, the fanart has returned, along with a contentious policy.

Post author By Otaku Entrepreneur
Post date February 5, 2021

Lonelier (or just hornier) fans might be familiar with Tenga. The infamous sex toy company has become ubiquitous in the culture. No doubt their marketing is a big reason why.

Post author By Otaku Entrepreneur
Post date January 29, 2021
No Comments on Vtubers: Human Brands With Huge Potential

Vtubers represent an interesting paradigm shift. To some extent, they can be seen as an extension of idol culture. But on another level, they’re something new entirely.