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Vtubers: Human Brands With Huge Potential

Marketing / January 29, 2021

The Vtuber revolution is clearly here to stay. It’s fun, creative, and will no doubt make a lot of people a lot of money over time.

Conventions In Lockdown – Part 2

Conventions, Industry / December 13, 2020

The 2021 and 2022 convention scenes are going to look a lot different than 2019.

Does Anime Piracy Hurt The Creators?

Industry / November 7, 2020

We’ve heard it before: Anime piracy hurts the creators!
But how true is that really?

Why Nobody But Sony Wanted Crunchyroll

Featured, Industry, News / November 1, 2020

Sony is about to own the US anime market.

The Company Behind The Top Anitube Creators

Marketing / October 22, 2020

What do you do when you hit it big in Anitube?

You get invited to live and make content in Japan on a work visa.

The Anime Industry CANNOT Rely On Overseas

Featured, Industry / October 15, 2020

Being reliant on revenue from overseas would put the anime industry at the mercy of other nations’ market forces.

Anime Brand Mascots Turn Customers Into Fans

Marketing / September 13, 2020

An effective mascot character becomes the best brand ambassador a company could ask for by becoming a household name in and of themselves.

Will AnimeLog Disrupt the Western Industry?

Industry, News / August 30, 2020

If AnimeLog manages to see wild success, it could be the beginning of a paradigm shift, but the deck is stacked against it.

I Don’t “Support” The Anime Industry (And Neither Should You)

Featured, Industry, Marketing / August 17, 2020

I probably own well over $3000 worth of anime figures. I didn’t buy them because I wanted to “support” anyone.

Weeb-onomics: Is Moe Killing Anime?

Finance, Industry / August 5, 2020

Is moe killing anime? What’s the damage? How do we measure that?

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