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The Western Anime Industry WILL Die

Industry, Marketing / August 2, 2020

It’s my belief that Crunchyroll and Funimation are heading for eventual disaster if they continue on the path they’ve been on.

How To Suck At Marketing – Gimmick Accounts Getting Political

Marketing / July 28, 2020

If you’ve witnessed any of these themed accounts suddenly dive into political declarations, you know what I’m talking about.
Quite frankly, it’s some of the worst marketing I’ve seen on Twitter by a long shot.

Why Doesn’t Crunchyroll Pay Translators Less?

Featured, Industry / July 21, 2020

We all know that Crunchyroll pays its translators a pittance to translate anime for their subtitles. The oft-cited rate is $80 per episode. A video by Canipa recently detailed the history behind this paradigm. It goes back to the late 2000s, when Crunchyroll was making its transition to legitimacy. Ken Hoinsky, and his company MX …

Why Doesn’t Crunchyroll Pay Translators Less? Read More »

To Understand Anime, Understand Business First

Featured, Mindset / June 27, 2020

If you want to understand anime, you need to understand business and marketing more than you need to understand film, or literary theory, or anything like that.

“Japan” Can’t Solve Problems With US Anime Companies

Industry / June 17, 2020

When US anime companies screw up, people often talk about telling “Japan” that US companies messing up their anime and their visual novels.

I’m here to tell you why that won’t help anyone and is kind of a punk move.

Could Non-Exclusive Anime Licenses Work?

Industry / June 16, 2020

Could what happened with Interspecies Reviewers have been prevented? Can it be prevented from happening to another anime?

Why There Won’t Be Another Crunchyroll Story

Featured, Industry / June 7, 2020

Crunchyroll had such a distinct and significant first-mover’s advantage, and it’s basically impossible to replicate Crunchyroll’s success.

How To Use Twitter Properly

Marketing, Mindset / June 2, 2020

For many, it seems Twitter is not much more than a tool for repeatedly running game on themselves.

How To Business Expense Your Anime Figure Purchases

Finance, Mindset / May 28, 2020

Like anime figures? Hate taxes? Let’s kill two birds with one stone.

No, There ISN’T “Too Much Anime.”

Industry / May 27, 2020

Is there too much anime nowadays? Good question. To answer it, we’ll need to understand how the anime industry works.

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