Weeb-onomics: What is “Success” For Anime?

How can we tell if an anime is doing well? It’s a more complex question that it sounds. Anime usually has multiple revenue streams, and none of those revenue streams are accurately reported. A given anime might make money from the TV broadcast, DVD/BD sales, and merchandise, not to mention international licensing.

Is Aggressive Localization Sustainable for Anime? – Part 2

In part 1, we learned about how the idealism of early tape-traders caused the business aspect of the Western anime market to diverge from the fanbase, and how that paradigm seeks to usher in an era of aggressive localization in an attempt to grow the Western anime market.

Is Aggressive Localization Sustainable for Anime? – Part 1

Localization and its cousin, censorship, are contentious issues within the anime community. In many ways, the subculture is still smarting from the hackjob localizations of the past, which were often poorly translated, poorly dubbed, had content cut for the Western release, or some combination of the three.