Marketing Archives - Otaku Entrepreneur

Otaku Appeal Is A Marketing Advantage

Featured, Marketing / February 1, 2022

In the coming years, brands that appeal to otaku will have a significant advantage over ones that don’t.

Marketing / January 9, 2022

Discounting the fact that we don’t judge any other genre that way: How do we build the next big mecha franchise?

Industry, Marketing / November 27, 2021

As new business sectors expand, specialists start to become necessary.

Featured, Marketing / May 2, 2021

What the Uma Musume creators and the owners of the horses need to understand is that fans reciprocate when brands support them.

Marketing / February 5, 2021

Whether or not they end up making a space Tenga, they’re gonna be known as “the company that launched a sex toy into space.”

Featured, Marketing / January 29, 2021

The Vtuber revolution is clearly here to stay. It’s fun, creative, and will no doubt make a lot of people a lot of money over time.

Marketing / October 22, 2020

What do you do when you hit it big in Anitube?

You get invited to live and make content in Japan on a work visa.

Featured, Marketing / September 13, 2020

An effective mascot character becomes the best brand ambassador a company could ask for by becoming a household name in and of themselves.

I probably own well over $3000 worth of anime figures. I didn’t buy them because I wanted to “support” anyone.

Industry, Marketing / August 2, 2020

It’s my belief that Crunchyroll and Funimation are heading for eventual disaster if they continue on the path they’ve been on.