Otaku Appeal Is A Marketing Advantage
In the coming years, brands that appeal to otaku will have a significant advantage over ones that don’t.
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Character Marketing
Uma Musume: A Character Marketing Problem
What the Uma Musume creators and the owners of the horses need to understand is that fans reciprocate when brands support them.
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Vtubers: Human Brands With Huge Potential
The Vtuber revolution is clearly here to stay. It’s fun, creative, and will no doubt make a lot of people a lot of money over time.
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Anime Brand Mascots Turn Customers Into Fans
An effective mascot character becomes the best brand ambassador a company could ask for by becoming a household name in and of themselves.
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