Tag: Hatsune Miku

Otaku Appeal Is A Marketing Advantage

Post author By Otaku Entrepreneur
Post date February 1, 2022
No Comments on Otaku Appeal Is A Marketing Advantage

In the coming years, brands that appeal to otaku will have a significant advantage over ones that don’t. This will not be limited to Japan. It will be worldwide, but especially in the United States.

We’ve already seen this happen.

Post author By Otaku Entrepreneur
Post date September 13, 2020
No Comments on Anime Brand Mascots Turn Customers Into Fans

We’re in a subculture where people literally proclaim that a brand is their “waifu.” Miku Hatsune is listed on 1,563 users’ waifu lists, according to mywaifulist.moe, a relatively niche website. Miku is a mascot character, meant to promote a brand a sell a product.