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Tag: Hatsune Miku

Otaku Appeal Is A Marketing Advantage

  • Post author By Otaku Entrepreneur
  • Post date February 1, 2022
  • No Comments on Otaku Appeal Is A Marketing Advantage

In the coming years, brands that appeal to otaku will have a significant advantage over ones that don’t. This will not be limited to Japan. It will be worldwide, but especially in the United States.

We’ve already seen this happen.

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Anime Brand Mascots Turn Customers Into Fans

  • Post author By Otaku Entrepreneur
  • Post date September 13, 2020
  • No Comments on Anime Brand Mascots Turn Customers Into Fans

We’re in a subculture where people literally proclaim that a brand is their “waifu.” Miku Hatsune is listed on 1,563 users’ waifu lists, according to mywaifulist.moe, a relatively niche website. Miku is a mascot character, meant to promote a brand a sell a product.

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