Tag: Marketing
Mecha is dead, according to anime Youtube influencers who don’t watch mecha anime. Gundam and Macross certainly exist, but they’re decades old. Code Geass is nearly fifteen years old. Full Metal Panic nearing twenty.
We’re in a subculture where people literally proclaim that a brand is their “waifu.” Miku Hatsune is listed on 1,563 users’ waifu lists, according to mywaifulist.moe, a relatively niche website. Miku is a mascot character, meant to promote a brand a sell a product.
We say we should support the industry, but what does that mean?
The anime industry has a complex business model. Through it, we get anime, and we know there’s a studio involved somewhere, but there’s more that that.
An odd trend of the past couple months is that of gimmick accounts breaking character.
If you’ve witnessed any of these themed accounts suddenly dive into political declarations, you know what I’m talking about.
Quite frankly, it’s some of the worst marketing I’ve seen on Twitter by a long shot. That might seem like a weird take, but bear with me.
