Otaku Appeal Is A Marketing Advantage
In the coming years, brands that appeal to otaku will have a significant advantage over ones that don’t.
Marketing
How To Build The Next Major Mecha Franchise
Discounting the fact that we don’t judge any other genre that way: How do we build the next big mecha franchise?
Uma Musume: A Character Marketing Problem
What the Uma Musume creators and the owners of the horses need to understand is that fans reciprocate when brands support them.
Why Tenga Is Launching A Sex Toy Into Space
Whether or not they end up making a space Tenga, they’re gonna be known as “the company that launched a sex toy into space.”
Vtubers: Human Brands With Huge Potential
The Vtuber revolution is clearly here to stay. It’s fun, creative, and will no doubt make a lot of people a lot of money over time.
Anime Brand Mascots Turn Customers Into Fans
An effective mascot character becomes the best brand ambassador a company could ask for by becoming a household name in and of themselves.
I Don’t “Support” The Anime Industry (And Neither Should You)
I probably own well over $3000 worth of anime figures. I didn’t buy them because I wanted to “support” anyone.
The Western Anime Industry WILL Die
It’s my belief that Crunchyroll and Funimation are heading for eventual disaster if they continue on the path they’ve been on.
How To Suck At Marketing – Gimmick Accounts Getting Political
If you’ve witnessed any of these themed accounts suddenly dive into political declarations, you know what I’m talking about.
Quite frankly, it’s some of the worst marketing I’ve seen on Twitter by a long shot.
To Understand Anime, Understand Business First
If you want to understand anime, you need to understand business and marketing more than you need to understand film, or literary theory, or anything like that.