Tag: Mascot

Uma Musume: A Character Marketing Problem

Post author By Otaku Entrepreneur
Post date May 2, 2021
No Comments on Uma Musume: A Character Marketing Problem

Uma Musume is back. Following a nearly three year delay after the anime, the Uma Musume game is out. With it, the fanart has returned, along with a contentious policy.

Post author By Otaku Entrepreneur
Post date January 29, 2021
No Comments on Vtubers: Human Brands With Huge Potential

Vtubers represent an interesting paradigm shift. To some extent, they can be seen as an extension of idol culture. But on another level, they’re something new entirely.

Post author By Otaku Entrepreneur
Post date September 13, 2020
No Comments on Anime Brand Mascots Turn Customers Into Fans

We’re in a subculture where people literally proclaim that a brand is their “waifu.” Miku Hatsune is listed on 1,563 users’ waifu lists, according to mywaifulist.moe, a relatively niche website. Miku is a mascot character, meant to promote a brand a sell a product.